December 25, 2024 - 00:27
When Devin DeHoll, the co-owner and founder of Asheville Adventure Company, surveyed the damage wrought by Tropical Storm Helene, he realized the business he had built for over six years would never be the same again. The storm has left a significant mark on Asheville's tourism sector, with estimates suggesting that the city could face hundreds of millions of dollars in lost tourism spending as it struggles to recover.
Local businesses, particularly those reliant on outdoor activities and tourism, are bracing for a tough road ahead. Many operators are reporting cancellations and a sharp decline in bookings, as potential visitors reconsider their travel plans in light of the storm's aftermath. The vibrant local economy, which thrives on tourism, is now at risk as residents and business owners work to restore normalcy.
As Asheville seeks to bounce back, community leaders are rallying together to support affected businesses and promote recovery initiatives. The resilience of the city will be tested in the coming months as it navigates the financial fallout from this natural disaster.
